Under Armour CEO Kevin Plank Portrait
Photographing Kevin Plank was a portrait assignment of mine once. I had lived in Baltimore, Maryland, the home of Under Armour, for 8 years and witnessed the company grow to the incredible global institution that it is now. I was interested to meet the founder and man behind the brand personally.
Unfortunately, with the his busy schedule I was only granted 30 minutes with him. Then when I arrived, his assistant informed me because of some schedule changes, I would only be able to have 23 minutes with him. I’m known to work quickly, but the plan was to do two different shots: a cover shot and an opener shot for the inside story. The two shots planned were on two entirely different floors of the Under Armour campus. Needless to say, there would not be a lot of getting to know each other conversation or even much small talk beyond my photo direction.
I made it work with some harried moves and a fairly simple, portable lighting setup. For the cover photography I decided to make use of a large metal Under Armour logo as a simple and contextual framing device. I used selective controlled lighting and gel colors to match the scene to the red of his Under Armour jacket. The final result gave him a dramatic, regal, king of the Under Armour empire look that I desired with plenty of room for text cover lines.
I didn’t get to learn much about the personality with such short time to work. But, for the time and experience I did have with him as my portrait subject, I would have to say he was great. Open and responsive to direction. Never made me feel rushed (that’s what assistant staff are for after all). Easily entertained by my behind the camera antics while I try to get the expression I want. All a photographer on a timer and under pressure could ask for.